The right keywords are needed to get a blog post ranked. And keyword research has to be done for the right keywords. That is , the best keywords have to be found. Which takes a lot of time. But the result is very good. That is why a content creator should do keyword research. But the question is what is Keyword Research ? And how is it done? Also what tools are required for this? Let us know in detail.
क्या आप जानते हैं कि आपके आदर्श ग्राहक आपके जैसे व्यवसायों, उत्पादों और सेवाओं को खोजने के लिए किन शब्दों की खोज कर रहे हैं?
क्या आप जानते हैं कि कौन से वाक्यांश आपके लैंडिंग पृष्ठों पर व्यावसायिक इरादे से दर्शकों को आकर्षित करने की क्षमता रखते हैं?
क्या आप जानना चाहते हैं कि कीवर्ड रिसर्च को सही तरीके से कैसे करें? सुनिश्चित नहीं हैं कि लक्षित करने के लिए सर्वोत्तम कीवर्ड कैसे खोजें? आप यह भी कैसे जानते हैं कि रैंकिंग क्या है?
कीवर्ड SEO की नींव हैं। यदि कोई आपके द्वारा लिखी जा रही सामग्री की खोज नहीं कर रहा है, तो आपको Google से ट्रैफ़िक नहीं मिलेगा—चाहे आप कितनी भी कोशिश कर लें।
कीवर्ड रिसर्च क्या है?
खोजशब्द अनुसंधान आपके उत्पादों, सेवाओं और सामग्री की खोज करते समय आपके लक्षित ग्राहकों द्वारा उपयोग की जाने वाली भाषा को समझने की प्रक्रिया है। इसके बाद इसमें आपकी वेबसाइट के लिए सर्वोत्तम खोजशब्द अवसरों का विश्लेषण, तुलना और प्राथमिकता देना शामिल है।
Keyword Research
If you do work related to YouTube, Blogging, Advertising or Content Marketing! So you would know how important keywords are? And how important are they for Search Engines ? Because search engines work only with the help of keywords. That is, find every information with the help of keywords only. That is why it is very important to provide the right keywords to Search Engines.
कीवर्ड रिसर्च क्यों महत्वपूर्ण है?
खोज इंजन में लोग क्या टाइप कर रहे हैं, इसका पता लगाने का एकमात्र तरीका खोजशब्द अनुसंधान है। ऐसी चीज़ों के बारे में सामग्री बनाने से बचने के लिए आपको यह जानने की आवश्यकता है कि कोई भी खोज नहीं कर रहा है। हमारे अध्ययन के अनुसार, कई वेबसाइट स्वामी यह गलती करते हैं, और यह संभवतः इसका एक बड़ा कारण है कि 90.63% पृष्ठों को Google से कोई ट्रैफ़िक नहीं मिलता है ।
Unless you use the right keywords in your articles and videos. Till then your articles and videos will not appear in search results . Because only that content is shown in search results! In which the searched keyword is present. But the searched keyword can be present in thousands of articles! Then how will your own article appear on the first page? So the answer is Keyword Research and Content Optimization . Let us understand keyword research.
खोजशब्द अनुसंधान की शक्ति आपके लक्षित बाजार को बेहतर ढंग से समझने में निहित है और वे आपकी सामग्री, सेवाओं या उत्पादों की खोज कैसे कर रहे हैं।
खोजशब्द अनुसंधान आपको विशिष्ट खोज डेटा प्रदान करता है जो आपको प्रश्नों के उत्तर देने में मदद कर सकता है जैसे:
- लोग क्या खोज रहे हैं?
- कितने लोग इसे खोज रहे हैं?
- वे किस प्रारूप में वह जानकारी चाहते हैं?
What are Keywords?
Actually the word Keyword is made up of Key and Word. In which Key means key, and Word means word. That is, the words or syllables that act as keys are called keywords . That is, the work that the key does for the lock, the keywords do the same thing for the content. In other words, keywords are words or syllables that help organize digital content and make online search easier.
Overall the words or syllables that are searched on Search Engines like Google, Yahoo and Bing. They are called keywords. Like if you went to Google and searched Youtube SEO. So Youtube SEO is a keyword.
उदाहरण के लिए, यदि आप “एक अंडे को कैसे फ्राई करें” के बारे में एक पोस्ट लिख रहे हैं, तो एक एकल लेख उस “थीम” के आसपास के सभी कीवर्ड के इरादे को संतुष्ट कर सकता है, जैसे:
- अंडा कैसे फ्राई करें
- अंडे को धूप वाली तरफ कैसे पकाएं
- मध्यम से अधिक अंडे कैसे पकाएं
- सैंडविच के लिए अंडा कैसे फ्राई करें
- माइक्रोवेव में अंडे कैसे फ्राई करें
- अंडे को आसानी से कैसे फ्राई करें
- अंडे को कड़ी मेहनत से कैसे फ्राई करें
- अंडे को मध्यम आंच पर कैसे फ्राई करें
- अंडे की धूप वाली साइड को कैसे फ्राई करें
- अंडे को तेल में कैसे फ्राई करें
- बिना तेल के अंडा कैसे फ्राई करें
यदि आपका कीवर्ड समूह “रोमन साम्राज्य के पतन और पतन का कारण क्या है” जैसे अधिक जटिल विषय को शामिल करता है, तो उस विषय के आसपास के सभी संभावित खोज उद्देश्य सामग्री के एक टुकड़े से संतुष्ट नहीं होंगे। उपयोगकर्ता के प्रश्नों को पूरी तरह से पूरा करने के लिए उन्हें शायद एक बहुत बड़े सामग्री निकाय की आवश्यकता होगी।
Types of Keyword
There are mainly 2 types of keywords :- Short-tail Keywords and Long-tail Keywords. What is the difference between these two? Come on, let’s know.
1. Short-tail Keywords
Short keywords with one to three words are called short -tail keywords . Such as Backlink, On-Page SEO, Youtube Video SEO etc. The ranking of short-tail keywords is very high. Because they are searched the most. That is why it is very easy to rank with their help. But their competitive score is very high.
2. Long-tail Keywords
Long keywords with four or more words are called long -tail keywords . Such as online money making apps , how to create a free website, best video editing apps for youtube etc. Long-tail keywords give information about a specific keyword in detail . Although they are not searched much. But due to low competitive score, they are used a lot.
LSI Keywords
Semantic matching words are called LSI (Latent Semantic Indexing) keywords. That is, the words which are semantically matching with the Focus Keyphrase are called LSI Keywords . LSI keywords are very important for Search Engines. Because because of these, search engines get detailed and accurate information about a particular topic. Don’t understand? Let us understand through an example.
Suppose you wrote a blog post on SEO topic. And also used SEO keywords in the title, content, meta description and alt text of the image. But when Google will scan your post! So it will search the main keywords as well as LSI keywords.
That is, it will also find words matching SEO. Such as On-Page SEO, Off-Page SEO, SERP , Search Engines, Ranking , Backlinks etc. If your post contains these keywords, then Google will be sure that your post is about SEO.
कीवर्ड रिसर्च कैसे करें
खोज इंजन अनुकूलन (एसईओ) के लिए खोजशब्द अनुसंधान में खोजशब्दों के सभी संभावित रूपों को इकट्ठा करना शामिल है जो आपकी वर्तमान साइट, सामग्री, उत्पादों, सेवाओं और आदर्श ग्राहकों के लिए प्रासंगिक हो सकते हैं।
अपने खोजशब्दों की सूची बनाने के बाद, इसे उन शब्दों तक सीमित कर दें जो वास्तव में आपकी साइट और उपयोगकर्ताओं के लिए प्रासंगिक हों। अंत में, प्रत्येक पद को क्रमबद्ध करें, समूहित करें और प्राथमिकता दें।
What is Keyword Research?
Keyword research means finding the right keywords. That is, finding the Most Relevant and High Ranking Keywords according to the content. In easy language, what to write on which topic? And what keywords to use in it? Finding this out is called Keyword Research . Actually, the best keywords are detected through keyword research. So that the content can be easily ranked.
However, finding keywords is not a difficult task. There are many Keyword Generator Tools available for this. But when you search your topic through these tools. So they give you hundreds of keywords by generating them. That is, you do not understand which keyword to keep, and which to leave? Because all keywords sound the same. That is why it becomes necessary to check the ranking, popularity and competitive score of keywords.
कीवर्ड रिसर्च क्यों महत्वपूर्ण है?
कीवर्ड न केवल आपकी ऑनलाइन उपस्थिति , बल्कि आपके व्यवसाय के विकास के निर्माण खंड हैं। ऑनलाइन नहीं मिल सकने वाले व्यवसाय सफल नहीं होंगे! लेकिन Google प्रतिदिन 5.5 बिलियन से अधिक खोज क्वेरी संसाधित करता है। यह बहुत सारे कीवर्ड हैं! लेकिन आप केवल किसी कीवर्ड को लक्षित नहीं कर सकते। आपको अपने व्यवसाय के लिए सबसे अधिक उपयोगी खोजने के लिए अपना शोध करने की आवश्यकता है।
यदि आपकी सामग्री उन शर्तों और विषयों को लक्षित नहीं कर रही है जिनमें आपके दर्शकों की रुचि है, तो यह अनिवार्य रूप से बेकार है। लेकिन इसमें एक कला और विज्ञान है।
Why is Keyword Research Important?
Actually the topic on which you want to write a blog-post, is there any interest in the people or not? And what are those keywords, with the help of which you can easily get your post ranked? Keyword research is very important for this information. Because keyword research shows what is being searched on Search Engines? And which keywords have good search volume ? Also which keywords have good ranking ? And which keywords have low Competitive Score ?
Therefore, before writing a blog post on any topic, do keyword research. Because people who do not do keyword research, they often make mistakes in selecting topics and keywords. That is, we choose such subjects, in which neither people are interested. Nor does anyone search for them. The result of this is that it becomes difficult to rank the blog post. Also there is a loss of traffic, so different . That is why keyword research is very important.
How to do Keyword Research?
Now the question is: What is Keyword Research Kaise Kare? That is, what is the right way to do keyword research? And what tools are needed for this? So actually every blogger does keyword research according to his need, convenience and time. But this is the right way:-
Step-1. First of all, choose the topic on which you want to write a blog post. For example, suppose you have to write a post on Google Adsense. So your topic is done – Google Adsense .
Step-2. After that make a list of important points related to your topic i.e. Sub Topics ! on which you are going to give information.
Step-3. After that make a list of Seed Keyword . That is, on the basis of which keywords you want to write a blog post, prepare a list of them.
Use Keyword Research Tool
Step-4. After that open your keyword research tool . And search your topic. As you search the topic, you will find a list of hundreds of keywords. In which the Search Volume , Ranking, CPC and Competitive Score of each keyword will be seen.
Step-5. All you have to do is sort out those keywords which have low competitive score and high search volume. That is, to choose keywords with high ranking and low difficulty score. Also, keep in mind that every keyword you choose should be related to your topic.
Exactly the same process is to be followed with Sub Topics and Seed Keywords. That is, they also have to be searched one by one. And the most Relevant and High Ranking Keywords have to be sorted and separated. But keep in mind, your list should contain all types of keywords. I mean Short-tail, Long-tail and LSI Keywords.
Step-6. After that do research about your competitors . And find out with the help of which keywords they are ranking? And whether their keywords are on your list or not? If not, you can add.
In this way, with the help of Keyword Research, you can find Easy To Rank Keywords and use them in your blog post. And you can easily get it ranked. If your content is better than your competitors, then.
Keyword Research Tool
By the way, there are many tools available for Keyword Research. But here we will talk about only those tools, whose service is the best. Although both free and paid tools are available in this list. But in Free Tools, you do not get advanced features like Paid Tools. That is, very few and simple features are available. Well, let’s get to know about both.
Keyword Research Tools Paid
If you do not have budget problem, then you should use Paid Keyword Research Tools only. Because you will get very good features in Paid Tools. Also, no other tools will be needed. If we talk about Paid Tools! So the following tools are included in this list. Keyword Research Tools List :-
- Alexa Keyword Difficulty Tool
- Ahrefs Keywords Explorer
- SECockpit Keyword Research
- SEMRush Keyword Magic Tool
- SERanking Keyword Suggestion Tool
- KWFinder Keyword Research
- Keywordtool.io
Keyword Research Tools Free
If you do not have the budget, then you can use Free Keyword Research Tools . However, you will not get as many advanced features as Paid Tools in Free Tools. But your work will be done. That is, the necessary keywords will be found. If we talk about Free Keyword Research Tools! So the following tools are included in this list :-
- Ubersuggest
- Answer The Public
- Google Keyword Planner
- Keyword Shitter
- Google Trends
- Word Tracker
- Rank Tracker
- Google Search Console
Among the free tools, Ubersuggest and RankTracker are very good tools. With the help of these, detailed information of keywords can be obtained. Such as Search Volume, CPC, PPC, Rank Difficulty Score etc. There are many advanced features in the free version of Rank Tracker. Apart from this, Google’s Keyword Planner is also a very good tool. With its help, you can find keywords with high CPC.
Keyword Research For Youtube
If you are a Youtuber, then you must read this article Video SEO: Tags . Because in this detailed information about Youtube Keyword Research has been given. Well, while selecting the topic for your Youtube videos , definitely search it on Youtube. Also, definitely check the keywords (tags) of the top-10 videos shown in the search results. So that you can know with the help of which keywords they are ranking?
After that search your topic with the help of a good Youtube Keyword Research Tool . And find out the related High Ranking Keywords from the topic. I would like to tell you that there are some special tools available for Youtube. With the help of which you can find the perfect keywords for your videos. Here are some of the best Keyword Research Tools For Youtube :-
You must have seen that when you do a keyword search on Google! So 4-5 YouTube videos are definitely shown on SERP (Search Engine Result Page). aren’t they? These are actually the most popular videos related to that keyword. Those who get good traffic from Youtube as well as Google. That is why definitely take the help of Google Search and Google Trends in keyword research . So that you can know which videos on your topic are ranking on Google.
Keyword Research In Hindi
As you all know that Keyword Research is very important for SEO. Because with its help Perfect and Easy To Rank Keywords can be searched. And the selection of wrong keywords can be avoided. Although Keyword Research does not take much time. Takes hardly 15-20 minutes. But despite this, some bloggers do not do keyword research. Because of which they have to bear the loss of traffic.
Hopefully, through this article, you will get Keyword Research Kya Hoti Hai ? And Keyword Research Kaise Kare ? A lot of useful information would have been found in this subject.
Keyword Research : FAQs
Question 1. What is Keyword Research?
Answer: Keyword Research is an effective SEO Technique, through which Relevant and High Ranking Keywords are detected. That is, the best keywords related to the content are found. So that the content can be easily ranked.
Question 2. How to do Keyword Research?
Answer: Every blogger has his own method of keyword research. But if we talk about a common method, then first select the topic. And write the Headings and Sub-Headings related to it. After that open your Keyword Research Tool and alternately search the keywords present in Topic, Heading and Sub Heading. And on the basis of Ranking, CPC, Competitive Score and Difficulty Score, make a list by short-tail, long-tail and LSI keywords. Also, include the keywords of your competitors. Keep in mind, your list should contain all types of keywords.
Question 3. Is it necessary to do keyword research?
Answer: Yes! Keyword research is very important for Search Engine Ranking.
Question-4. What is the advantage of keyword research?
Answer: The biggest advantage of keyword research is that with the help of this you can get your content ranked on the first page of Google. And you can get a lot of traffic on your blog . Also you can increase your Adsense income.
Question-5. What are the free tools for keyword research?
Answer: There are many free tools for keyword research. Such as Google Keyword Planner, Ubersuggest, Answer The Public, Word Tracker, Rank Tracker, Keyword Shitter etc.